Study Shows Power of Cute Improves Concentration

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The Wall Street Journal - 9/29/12


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Puppies. Kittens. Fat babies. These are the cute things in life we love to coo about, but who knew that the mere sight of them could heighten our mental skills? A new study by Japanese researchers now shows there are more benefits to looking at pictures of these universal delights than just getting a case of the warm and fuzzies. Afterwards, we concentrate better.

Such is the “Power of Kawaii”, as a paper documenting the research is appropriately titled. The Japanese word “kawaii” means cute. The paper was published in the online edition of the U.S. journal Plos One on Thursday. Through three separate experiments a team of scientists from Hiroshima University showed that people showed higher levels of concentration after looking at pictures of puppies or kittens.

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